Thu, Nov 14, 2024

Great Campaign from Iveco Turkey to Expand the Market in S-Way Vehicles

Great Campaign from Iveco Turkey to Expand the Market in S-Way Vehicles

Iveco is preparing to launch its New S-Way models on the roads in Turkey in order to increase its share in the tractor trailer market. 

Making a statement on the subject, Iveco Turkey General Manager Hakan Işınak said, "With S-Way, the market will be quite competitive next year." said. Stating that the market will contract especially after the second half of 2023, Işınak stated that this competition will be tougher with S-Way. 

In addition to internal combustion engines as standard, Iveco has also included fully electric tractors and will also be on the road with bus models. Iveco, which has recently made serious R&D and investments, renewed its existing product range with a cost of 1 billion euros. 

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